Designed to Disrupt.

We’re reinventing the healthcare marketing agency model.

For the better.

Different by design.

At DEFY, we believe that simplicity is the soul of efficiency. In fact, the lack of simplicity in advertising agencies is what motivated us to start DEFY in the first place. As a collective of experienced marketers, we all approach the work with a desire to keep it simple.

We didn’t just DEFY the norm, we shattered it.

With DEFY, you work with seasoned marketing experts who take your success just as seriously as you do. We know who we are and what we do, and we know who your audience is and what is important to them. From account service to creative, every member of our team is a strategic problem solver who asks smart questions to get to the solution as easily as possible.

Discover the DEFYdifference.

We are an independent, women-owned, full-service healthcare marketing agency designed from the ground up to eliminate aggravations and deliver a completely different experience for clients.

All the agency, without all the aggravation.

Strategy

Our thinkers have been on the client side – and the agency side – of healthcare marketing.

We have helped our clients with:

Insight Mining and Research
Strategic Planning
Customer Segmentation
Campaign/Initiative Strategy
Message Development and Testing
Channel Strategy
Product Launch

Creative

Our creative teams know how to develop work in all media that is as strategic as it is creative.

Creative services include:

Creative Campaign Development
Disease Education and Brand Campaigns
HCP Collateral
Patient Materials
Market Access Materials

Digital

Everything we do online is strategically smart and fully integrated with offline marketing efforts.

Digital capabilities include:

Website Design
App and Portal Development
Digital Ads
Video Motion Graphics
Augmented and Virtual Reality
Social Media

Pull Through

We don’t stop at effective tactics, we make the most of them. Our commitment is meaningful and measurable.

We partner with you on:

Training and Support for Customer-Facing Teams
Monitoring and Strategic Adjustments to Campaigns
Report and Success Measurements