Over the past few months, The DEFY Collective and Fresh Ground Thinking Health have decided to join forces. Effective January 3, 2023, we are all now the DEFY Collective. “Our new partnership will allow DEFY to combine the collective experience and skills of our two very seasoned teams so we can provide our current and... Read More >
Collective Thinking
Better Together: Why DEFY believes so deeply in our “Collective Voices”
At the DEFY Collective, we approach every project (big or small) the same way. We assemble people from all 3 major disciplines—strategy, creative, and account to work together to split the proverbial atom of every marketing challenge. To avoid siloed thinking, that core team brainstorms, plans, and executes together from... Read More >
Archived Articles
Fueling a Good Brainstorm
When we brainstorm ideas as marketers, we are looking to find a nugget of an idea that can grow. With most meetings we attend, the expectation is that someone will have the answers to the questions. In brainstorming meetings, that pressure is off. Brainstorms by nature mean we do not have the answers yet. If... Read More >