DEFY recently surveyed 47 healthcare marketers to find out the pain points they feel when working with their agency partners. The survey was conducted as open field responses. Maybe not so surprisingly, many marketers had similar responses to the...
Collective Thinking
What Can You Do When You Are Lacking True Partnership With Your Agency?
Does your agency feel more like order-takers than true partners you can collaborate with? DEFY surveyed 47 healthcare marketers and uncovered that they felt a lack of true partnership with their agencies. The respondents generously shared some tips and...
Bigger and Better Together: The DEFY Collective and FGT Health Have Joined Forces
Over the past few months, The DEFY Collective and Fresh Ground Thinking Health have decided to join forces. Effective January 3, 2023, we are all now the DEFY Collective. “Our new partnership will allow DEFY to combine the collective...
Better Together: Why DEFY believes so deeply in our “Collective Voices”
At the DEFY Collective, we approach every project (big or small) the same way. We assemble people from all 3 major disciplines—strategy, creative, and account to work together to split the proverbial atom of every marketing challenge. To avoid siloed...
Fueling a Good Brainstorm
When we brainstorm ideas as marketers, we are looking to find a nugget of an idea that can grow. With most meetings we attend, the expectation is that someone will have the answers to the questions. In brainstorming meetings,...