The answers were eye-opening. The results are in! We asked healthcare marketers to share frustrations they experience with their agency partners and they shared a lot. We learned first-hand what agencies are doing well… and not so well. HERE...
Collective Thinking
How Much Do You Trust Your Agency?
47 healthcare marketers share the secrets to building great agency partnerships. In our survey of healthcare marketers, “Lack of Partnership” with their agencies was their #1 pain point. You probably know agency challenges all too well… “They feel like...
Bigger and Better Together: The DEFY Collective and FGT Health Have Joined Forces
Over the past few months, The DEFY Collective and Fresh Ground Thinking Health have decided to join forces. Effective January 3, 2023, we are all now the DEFY Collective. “Our new partnership will allow DEFY to combine the collective...
Better Together: Why DEFY believes so deeply in our “Collective Voices”
At the DEFY Collective, we approach every project (big or small) the same way. We assemble people from all 3 major disciplines—strategy, creative, and account to work together to split the proverbial atom of every marketing challenge. To avoid siloed...
Fueling a Good Brainstorm
When we brainstorm ideas as marketers, we are looking to find a nugget of an idea that can grow. With most meetings we attend, the expectation is that someone will have the answers to the questions. In brainstorming meetings,...