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How to increase your agency’s speed. Let’s face it, everyone wants things done faster. In today’s world, marketing opportunities emerge and
In our survey of 47 Healthcare Marketers, “Poor Value From the Agency” was one of the top concerns. Paying blended rates for inexperienced agency
We surveyed 47 Healthcare Marketers and “Lack of Agency Transparency” was a major pain point. Sound familiar? The lack of agency transparency is
It’s one of the biggest concerns of healthcare marketers and for good reason. If the people handling your account don’t have the knowledge and
If you’re feeling dissatisfied with your agency team, you’re not alone. Having an “inconsistent agency team” was one of the eight
Hopefully They’re Fast Learners. Every client has faced a challenge or two (or eight) with their advertising agency. How do we know? Because we
47 healthcare marketers share the secrets to building great agency partnerships. In our survey of healthcare marketers, “Lack of
The answers were eye-opening. The results are in! We asked healthcare marketers to share frustrations they experience with their agency partners and
When we brainstorm ideas as marketers, we are looking to find a nugget of an idea that can grow. With most meetings we attend, the expectation is
At the DEFY Collective, we approach every project (big or small) the same way. We assemble people from all 3 major disciplines—strategy,
