Thinking that defies the norm.

IF YOUR AGENCY’S BLENDED RATE IS MOSTLY BLENDED WITH JUNIOR PEOPLE, ARE YOU REALLY GETTING WHAT YOU’RE PAYING FOR?

In our survey of 47 Healthcare Marketers, “Poor Value From the Agency” was one of the top concerns. Paying blended rates for inexperienced agency

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IF YOUR ADVERTISING AGENCY ISN’T TRANSPARENT, EVER WONDER WHAT THEY’RE HIDING?

We surveyed 47 Healthcare Marketers and “Lack of Agency Transparency” was a major pain point. Sound familiar? The lack of agency transparency is

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HOW TO TELL IF YOUR AGENCY HAS ENOUGH KNOWLEDGE AND EXPERIENCE TO BE YOUR ADVERTISING AGENCY

It’s one of the biggest concerns of healthcare marketers and for good reason. If the people handling your account don’t have the knowledge and

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FOUR EASY (AND SMART) WAYS TO GET THE MOST OUT OF YOUR AGENCY TEAM

If you’re feeling dissatisfied with your agency team, you’re not alone. Having an “inconsistent agency team” was one of the eight

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IF YOUR AGENCY ISN’T LIVING UP TO EXPECTATIONS, YOU MAY BE ABLE TO HELP THEM HELP THEMSELVES

Hopefully They’re Fast Learners. Every client has faced a challenge or two (or eight) with their advertising agency. How do we know? Because we

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HOW MUCH DO YOU TRUST YOUR AGENCY?

47 healthcare marketers share the secrets to building great agency partnerships. In our survey of healthcare marketers, “Lack of

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DEFY SURVEYED 47 HEALTHCARE MARKETERS TO IDENTIFY PAIN POINTS IN AGENCY RELATIONSHIPS

The answers were eye-opening. The results are in! We asked healthcare marketers to share frustrations they experience with their agency partners and

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FUELING A GOOD BRAINSTORM

When we brainstorm ideas as marketers, we are looking to find a nugget of an idea that can grow. With most meetings we attend, the expectation is

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BETTER TOGETHER: WHY DEFY BELIEVES SO DEEPLY IN OUR “COLLECTIVE VOICES”

At the DEFY Collective, we approach every project (big or small) the same way. We assemble people from all 3 major disciplines—strategy,

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BIGGER AND BETTER TOGETHER: THE DEFY COLLECTIVE AND FGT HEALTH HAVE JOINED FORCES

Over the past few months, The DEFY Collective and Fresh Ground Thinking Health have decided to join forces. Effective January 3, 2023, we are all now

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