The Defy Offerings

Impressive Solutions for HCP, Consumer,
and Market Access Audiences

• Insight Mining and Research
• Strategic Planning
• Customer Segmentation
• Campaign/Initiative Strategy
• Message Development and Testing
• Channel Strategy

• Creative Campaign Development
• Cutting Edge Marketing Collateral
  • Disease state awareness and unbranded education
  • Brand value propositions
  • Market access channel tactics
  • Websites and microsites
  • Video motion graphics
  • Augmented and virtual reality
  • Social media marketing
  • Virtual and live conference support
• Reinventing Existing Content
  • Studio support
  • ISI updates
• Live KOL Events

• Training and Support for Customer-Facing Teams
• Monitoring and Strategic Adjustments to Campaigns
• Reporting and Success Measurement