FOUR EASY (AND SMART) WAYS TO GET THE MOST OUT OF YOUR AGENCY TEAM

If you’re feeling dissatisfied with your agency team, you’re not alone. Having an “inconsistent agency team” was one of the eight frustrations healthcare marketers indicated experiencing with their agencies, in a survey DEFY conducted. Some of the things we heard in our survey… “I was pitched by the great people, then I got the B […]

HOW MUCH DO YOU TRUST YOUR AGENCY?

47 healthcare marketers share the secrets to building great agency partnerships. In our survey of healthcare marketers, “Lack of Partnership” with their agencies was their #1 pain point. You probably know agency challenges all too well… “They feel like order takers.” “They’re not proactive.” “They worry more about the budget instead of client success.” “They don’t know […]

FUELING A GOOD BRAINSTORM

When we brainstorm ideas as marketers, we are looking to find a nugget of an idea that can grow. With most meetings we attend, the expectation is that someone will have the answers to the questions. In brainstorming meetings, that pressure is off. Brainstorms by nature mean we do not have the answers yet. If […]

BETTER TOGETHER: WHY DEFY BELIEVES SO DEEPLY IN OUR “COLLECTIVE VOICES”

At the DEFY Collective, we approach every project (big or small) the same way. We assemble people from all 3 major disciplines—strategy, creative, and account to work together to split the proverbial atom of every marketing challenge. To avoid siloed thinking, that core team brainstorms, plans, and executes together from start to finish. We pride ourselves […]

BIGGER AND BETTER TOGETHER: THE DEFY COLLECTIVE AND FGT HEALTH HAVE JOINED FORCES

Over the past few months, The DEFY Collective and Fresh Ground Thinking Health have decided to join forces. Effective January 3, 2023, we are all now the DEFY Collective. “Our new partnership will allow DEFY to combine the collective experience and skills of our two very seasoned teams so we can provide our current and […]