IF YOUR AGENCY ISN’T MOVING AS FAST AS YOU NEED THEM TO MOVE, HERE ARE WAYS TO ACCELERATE THEIR WORK
How to increase your agency’s speed. Let’s face it, everyone wants things done faster. In today’s world, marketing opportunities emerge and if your agency isn’t nimble enough to capitalize, you miss out. It’s that simple. In a survey conducted by DEFY, timely execution was a key issue identified by healthcare marketers. Work is taking too […]
IF YOUR AGENCY’S BLENDED RATE IS MOSTLY BLENDED WITH JUNIOR PEOPLE, ARE YOU REALLY GETTING WHAT YOU’RE PAYING FOR?
In our survey of 47 Healthcare Marketers, “Poor Value From the Agency” was one of the top concerns. Paying blended rates for inexperienced agency people who learn on the client’s time and dollar doesn’t seem fair. Marketers also pointed to invoices filled with layers of people who seem to be involved with their business – […]
IF YOUR ADVERTISING AGENCY ISN’T TRANSPARENT, EVER WONDER WHAT THEY’RE HIDING?
We surveyed 47 Healthcare Marketers and “Lack of Agency Transparency” was a major pain point. Sound familiar? The lack of agency transparency is a common thread that seems to be shared by most healthcare marketers. (See our survey results). Cost and timeline surprises lead to ongoing frustrations on both sides. You’re told to expect one […]
HOW TO TELL IF YOUR AGENCY HAS ENOUGH KNOWLEDGE AND EXPERIENCE TO BE YOUR ADVERTISING AGENCY
It’s one of the biggest concerns of healthcare marketers and for good reason. If the people handling your account don’t have the knowledge and experience you need, you’re in for a rough ride to say the least. In our Survey of 47 Healthcare Marketers, “Insufficient Knowledge” was a major pain point. “The agency doesn’t know […]
FOUR EASY (AND SMART) WAYS TO GET THE MOST OUT OF YOUR AGENCY TEAM
If you’re feeling dissatisfied with your agency team, you’re not alone. Having an “inconsistent agency team” was one of the eight frustrations healthcare marketers indicated experiencing with their agencies, in a survey DEFY conducted. Some of the things we heard in our survey… “I was pitched by the great people, then I got the B […]
IF YOUR AGENCY ISN’T LIVING UP TO EXPECTATIONS, YOU MAY BE ABLE TO HELP THEM HELP THEMSELVES
Hopefully They’re Fast Learners. Every client has faced a challenge or two (or eight) with their advertising agency. How do we know? Because we asked 47 healthcare marketers to share their top 8 agency challenges (see our survey results) and they shared a lot! Fortunately, there are some practical steps you can take to improve […]
HOW MUCH DO YOU TRUST YOUR AGENCY?
47 healthcare marketers share the secrets to building great agency partnerships. In our survey of healthcare marketers, “Lack of Partnership” with their agencies was their #1 pain point. You probably know agency challenges all too well… “They feel like order takers.” “They’re not proactive.” “They worry more about the budget instead of client success.” “They don’t know […]
DEFY SURVEYED 47 HEALTHCARE MARKETERS TO IDENTIFY PAIN POINTS IN AGENCY RELATIONSHIPS
The answers were eye-opening. The results are in! We asked healthcare marketers to share frustrations they experience with their agency partners and they shared a lot. We learned first-hand what agencies are doing well… and not so well. Here Are The Top 8 Issues As Ranked By The Number Of Mentions (Our survey was conducted […]
FUELING A GOOD BRAINSTORM
When we brainstorm ideas as marketers, we are looking to find a nugget of an idea that can grow. With most meetings we attend, the expectation is that someone will have the answers to the questions. In brainstorming meetings, that pressure is off. Brainstorms by nature mean we do not have the answers yet. If […]
BETTER TOGETHER: WHY DEFY BELIEVES SO DEEPLY IN OUR “COLLECTIVE VOICES”
At the DEFY Collective, we approach every project (big or small) the same way. We assemble people from all 3 major disciplines—strategy, creative, and account to work together to split the proverbial atom of every marketing challenge. To avoid siloed thinking, that core team brainstorms, plans, and executes together from start to finish. We pride ourselves […]
